Diversity runs in our blood. Our definition of diversity is ‘unique perspectives’. Because we know the more perspectives, the broader and more diverse our skills, experiences, talents and abilities, the better the decisions. The better the decisions, the better the experience for our consumers and the bigger our brand will become.
As a global business, we’re committed to attracting, including, empowering and developing colleagues no matter their culture, beliefs and backgrounds. We’re not a traditional business. We don’t limit the definition of differences to race, ethnicity, gender, religion, disabilities, age or sexual orientation. Our definition is wider and more encompassing as we think it’s more relevant in today’s society.
Inclusion allows diversity to stick. Our inclusive culture embraces our colleagues ‘unique perspectives’ creating a genuine sense of belonging and giving everyone an equal voice and equal opportunities. Our approach, expectations and commitment to Diversity, Inclusion and Equality are clearly set out below.
Superdry is clear on the Diversity, Inclusion and Equality practices it embodies and the type of environment it seeks to build.


We aim for 100% of our colleagues, partners or anyone else who works for us to strongly believe that Superdry is a diverse, inclusive and equal environment, where people are encouraged to be themselves and treated with respec